March 7, 2024 — KELUCK TYRE is pleased to announce the successful visit of a prominent Zimbabwean distribution partner and the establishment of a foundational supply agreement. The delegation, previously focused on the European retreaded tire market, conducted extensive technical and commercial evaluations of our product portfolio.

Following detailed discussions, the partner has selected KELUCK TYRE as their new strategic supplier for premium passenger car tires, initiating the partnership with a confirmed order for our MAXWIND and JOYROAD ,HAIADA brands. The collaboration will commence with a pilot 20-foot container shipment, with a clearly defined growth trajectory projecting volumes to scale to 4-5 containers per month. A key differentiator in the agreement is the inclusion of KELUCK TYRE’s value-added services, encompassing professional tire mounting and tailored warehousing solutions, designed to optimize our partner’s in-market supply chain efficiency.

Looking beyond the initial phase, the discussions identified a significant mid-term growth avenue. The client has expressed a strong strategic intent to evaluate KELUCK TYRE’s commercial truck tire range for future import, contingent on the successful market penetration of the passenger tire lines. This positions the partnership for substantial diversification and growth within the Zimbabwean and regional mobility sectors.

This agreement marks a pivotal entry into a key African market for KELUCK TYRE, transitioning the client from the secondary tire market to a provider of new, high-quality products. We are confident this partnership will deliver mutual, long-term value and sustained growth.